7?

Microsoft has been no stranger to unusual names. We scoffed when they named XP, and we scoffed again when they named Vista. However Windows 7 sets a new level of bewilderment. Depending on how you wish to count your Windows versions, you can come up with an order that makes Windows 7 the 7th version of Windows - counting the NT kernel desktop releases is one such example - but ultimately the list is as arbitrary as the name.

With the exception of NT4, Microsoft has always made at least two versions of Windows per major kernel, with the second releases being a refinement of what came before rather than a massive rearchitecting. Win98 refined Win95, WinXP refined Win2K. And Windows 7, as it turns out, refines Vista (even if MS wants to get as far from that name as possible). Windows 7’s kernel is recognized by Microsoft as version 6.1, and Vista was 6.0. While it’s true that kernel version numbers can be equally arbitrary, in this case it’s an appropriate number.

As Vista’s refinement, Windows 7 doesn’t bring with it anywhere near the level of change that Vista brought. With Vista we saw a new networking stack, a radically new video driver model, the moving of audio completely into software, UAC, and more. Meanwhile Windows 7 includes a number of new features, but nothing comparable to Vista’s great overhaul. If you’re a feature warrior looking for something big like Vista, you’re going to come away disappointed. If you’re looking for a smoother transition however Windows 7 should meet those expectations.

And for the name, clearly it’s a bad choice. The return to some kind of version numbering scheme is actually rather nice – it’s normally less arbitrary than a name and leaves no confusion about what order things come in – but to use a version numbering scheme you have to be consistent. Unless Microsoft intends to skip a kernel version number so that Windows 8 runs on the 8.0 kernel, this is only going to get worse as time goes on. It also has the interesting distinction of being harder to search for; “Win7” is a character too short for many sites that require a minimum term length, and “Windows 7” will be read by most software as two separate terms which can be pulled from anywhere.

So it may sound petty, but Microsoft could have picked something more sensible than Windows 7. (Ed: On the other hand, it still is less arbitrary than most CPU and GPU names)

Moving on, we have the matter of the different editions of Windows 7. Microsoft has not completely clarified this matter so we’re going to need to revisit this when Windows 7 finally ships, but they have given us enough solid information to accurately talk about the important bits.

The biggest news is that the Ultimate/Business/Home Premium schism has been resolved with Windows 7. When WinXP Home and Pro were split into more versions, the “everything including the kitchen sink” edition of Windows that was Pro and became Ultimate also became really, really expensive compared to the other editions. The problem was a combination of pricing and how Microsoft decided to split up features and at the same time carve out an extremely high-end niche. Users on Home Premium couldn’t get Remote Desktop. Users on Business couldn’t get Media Center and the built-in MPEG-2 codec. Meanwhile Business was priced higher than Home Premium, but it wasn’t a superset of Home Premium. Ultimate offered everything, but it also included a number of Enterprise features that were useless for even most users. Ultimately power users who wanted something similar to WinXP Pro (mainly, remote desktop and file encryption) were left in a pickle, and everyone else was confused on what edition to get.

With Windows 7, all editions have once again become supersets of other editions, going from Starter to Ultimate. Furthermore, Business edition has been renamed (back) to Professional to reflect this change, and with the return to being a superset of Windows Home Premium it regains its multimedia abilities. For all intents and purposes, Professional is once again the power-user and business user edition. The difference in turn between it and Enterprise/Ultimate has been reduced to BitLocker, Virtual Hard Disk booting, and some other associated enterprise-level features.

This change also marks a collapse in how many versions of Windows 7 are on the retail market. Only Home Premium and Professional will be widely sold at retail and shipped on OEM computers. Enterprise continues to be for volume use, and Home Basic has been demoted to just “emerging markets.” The unknowns at this point are where Starter and Ultimate will best fit in. There is some concern that Starter will find its way onto netbooks in developed markets in order to meet the kind of OS prices that such a cheap computer demands, however we can’t imagine such a castrated OS going over well with users. Previously it has been limited to the cheapest of the cheapest computers in emerging markets.

Meanwhile Microsoft is calling Ultimate a “limited retail and OEM” product, which we take to mean it won’t be sold on store shelves and instead would be limited to specialty retailers like Newegg, and pre-installed on few if any systems. There’s clearly going to be a need for a non-volume license edition of Enterprise (which is the role Ultimate fills) but Professional significantly reduces the practical value of it. Ultimate may very well end up being the pirate edition of Windows 7, because right now there’s even less going for it than what’s going for Vista Ultimate. Hopefully Microsoft will clarify this before Windows 7 launches.

Windows 7: A New Marketing Approach Getting Dirty: What’s Changing Under the Hood
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  • strikeback03 - Thursday, May 7, 2009 - link

    In some things I can understand moving stuff, but there are also some that were moved for no good reason. For example, in XP to get display properties, you right click the desktop and click properties. In Vista there is at least one additional page to click through to get that. Ultimately, it seems to me that MS tries too hard to hide the settings, likely to protect the users who don't know what they are doing, but a pain for the users who do. For the record, I had the same complaint about XP coming from win2000, that whenever you hop on a system that wasn't set to all the classic settings, it is a pain to get around.
  • Jackattak - Thursday, May 7, 2009 - link

    But Strikeback you're talking about probably 10% of the users (power users). The majority of Windows users don't give a crap about modification, and that's who they're "protecting" based on your explanation.

    If you were running Microsoft, wouldn't you find it a small issue that you were "inconveniencing" 10% of your user base by making them go "one page deeper" in order to "protect" 90% of your users?
  • strikeback03 - Friday, May 8, 2009 - link

    Then do like the GPU companies do and have both simple and advanced versions of the interface. Allow them to change one setting to show or hide all the "advanced" stuff across the OS. And put it somewhere easy to find, like the start menu.
  • mathew7 - Wednesday, May 6, 2009 - link

    I'm also a XP-lover. Even in XP I'm using it with classic view (2K view).
    My main problem is removal of old start-menu (cascading menus). I really hate the Vista style-menu.
    Also, I prefer UAC disabled and using run-as different user. Unfortunately (in Beta), explorer would not take the new permissions (launch in separate process was enabled for both users), which means configurations had to be done with admin logon. I have not tried this yet in RC. Also, once UAC was disabled, the UAC menu items (with the shield) were still present with no actions (again I don't know about RC).

    On the other hand, the new taskbar (with previews) and the multimedia settings are good-enough reason for me to switch.
  • ssj4Gogeta - Wednesday, May 6, 2009 - link

    Start menu is one of the best features that were introduced in Vista. It's great on a netbook or a small monitor. You also don't need to move your mouse, just type in the first few letters of the app name. It also searches your documents for you.

    And about that RAM issue, what did you expect? I'm surprised it even runs on 512MB. Even netbooks have at least a gig of RAM.
  • SirKronan - Wednesday, May 6, 2009 - link

    I like the revamped start menu as well. Love instant search!

    But did they add Blu-ray support to Media Center? This has been one of my complaints from the beginning about Media Center. It has to launch a separate program to play Blu-rays & HD DVD's, and I haven't found any way around it short of ripping the movies to a hard disk. I realize there are anti-trust/competitive laws, and I honestly don't mind having to buy PowerDVD or WinDVD to get their decoder, but I want the movie to play back in MEDIA CENTER with all of the interface's great features, like the smooth playback and intuitive controls, guide information, zoom feature (get rid of black letterbox - with 1080p you certainly have enough resolution to scale a tad!), etc.

    Have they added that yet? If not, PLEASE, Anand, ask them to for us!
  • KingViper - Wednesday, May 6, 2009 - link

    Archsoft and the newest version of PowerDVD both have plugins for Media Center..from what I hear. Although Media Center itself isn't actually playing the Blu-Ray..it looks like it integrates well. You might try out the trial versions.
  • chrnochime - Wednesday, May 6, 2009 - link

    Just because netbooks have more ram(and not every one of them has 1G, some has 512MB), doesn't mean the OS should try to gobble up as much as is available. I don't get why every iteration of their OS just keep getting bigger and bigger, with little discernible improvements to the average user.

    and this? "Ultimately, with Microsoft throwing Windows 7 RC1 out to the masses, we can't think of a good reason not to try it."

    Unless they have ways to export the settings in programs and whatever document users have when they were using W7, it'd be really hard to convince the average user to try out just for sake of novelty.
  • KingViper - Wednesday, May 6, 2009 - link

    "I don't get why every iteration of their OS just keep getting bigger and bigger, with little discernible improvements to the average user. "

    Many things an OS is responsible for is not necessarily obvious to the average user. Compatibility with almost all hardware available, including keeping the OS as secure as possible. DX10\DX11 and h264 codecs etc. etc. etc. TONS of stuff is added, but it isn't necessarily used everyday. Of course it's going to get bigger.

    I don't understand how XP users are about as bitter with Microsoft as Mac users are. Can you just not afford a Mac or what?
  • mathew7 - Wednesday, May 6, 2009 - link

    I also would like to say about W7RC and low-RAM:
    Windows 7 on 512MB RAM (desktop Intel G45 MB w/laptop HDD) feels to me like XP din on a 64MB RAM laptop years ago. It's good for internet/light work, but even for that you need patience because of swapping.

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