7?

Microsoft has been no stranger to unusual names. We scoffed when they named XP, and we scoffed again when they named Vista. However Windows 7 sets a new level of bewilderment. Depending on how you wish to count your Windows versions, you can come up with an order that makes Windows 7 the 7th version of Windows - counting the NT kernel desktop releases is one such example - but ultimately the list is as arbitrary as the name.

With the exception of NT4, Microsoft has always made at least two versions of Windows per major kernel, with the second releases being a refinement of what came before rather than a massive rearchitecting. Win98 refined Win95, WinXP refined Win2K. And Windows 7, as it turns out, refines Vista (even if MS wants to get as far from that name as possible). Windows 7’s kernel is recognized by Microsoft as version 6.1, and Vista was 6.0. While it’s true that kernel version numbers can be equally arbitrary, in this case it’s an appropriate number.

As Vista’s refinement, Windows 7 doesn’t bring with it anywhere near the level of change that Vista brought. With Vista we saw a new networking stack, a radically new video driver model, the moving of audio completely into software, UAC, and more. Meanwhile Windows 7 includes a number of new features, but nothing comparable to Vista’s great overhaul. If you’re a feature warrior looking for something big like Vista, you’re going to come away disappointed. If you’re looking for a smoother transition however Windows 7 should meet those expectations.

And for the name, clearly it’s a bad choice. The return to some kind of version numbering scheme is actually rather nice – it’s normally less arbitrary than a name and leaves no confusion about what order things come in – but to use a version numbering scheme you have to be consistent. Unless Microsoft intends to skip a kernel version number so that Windows 8 runs on the 8.0 kernel, this is only going to get worse as time goes on. It also has the interesting distinction of being harder to search for; “Win7” is a character too short for many sites that require a minimum term length, and “Windows 7” will be read by most software as two separate terms which can be pulled from anywhere.

So it may sound petty, but Microsoft could have picked something more sensible than Windows 7. (Ed: On the other hand, it still is less arbitrary than most CPU and GPU names)

Moving on, we have the matter of the different editions of Windows 7. Microsoft has not completely clarified this matter so we’re going to need to revisit this when Windows 7 finally ships, but they have given us enough solid information to accurately talk about the important bits.

The biggest news is that the Ultimate/Business/Home Premium schism has been resolved with Windows 7. When WinXP Home and Pro were split into more versions, the “everything including the kitchen sink” edition of Windows that was Pro and became Ultimate also became really, really expensive compared to the other editions. The problem was a combination of pricing and how Microsoft decided to split up features and at the same time carve out an extremely high-end niche. Users on Home Premium couldn’t get Remote Desktop. Users on Business couldn’t get Media Center and the built-in MPEG-2 codec. Meanwhile Business was priced higher than Home Premium, but it wasn’t a superset of Home Premium. Ultimate offered everything, but it also included a number of Enterprise features that were useless for even most users. Ultimately power users who wanted something similar to WinXP Pro (mainly, remote desktop and file encryption) were left in a pickle, and everyone else was confused on what edition to get.

With Windows 7, all editions have once again become supersets of other editions, going from Starter to Ultimate. Furthermore, Business edition has been renamed (back) to Professional to reflect this change, and with the return to being a superset of Windows Home Premium it regains its multimedia abilities. For all intents and purposes, Professional is once again the power-user and business user edition. The difference in turn between it and Enterprise/Ultimate has been reduced to BitLocker, Virtual Hard Disk booting, and some other associated enterprise-level features.

This change also marks a collapse in how many versions of Windows 7 are on the retail market. Only Home Premium and Professional will be widely sold at retail and shipped on OEM computers. Enterprise continues to be for volume use, and Home Basic has been demoted to just “emerging markets.” The unknowns at this point are where Starter and Ultimate will best fit in. There is some concern that Starter will find its way onto netbooks in developed markets in order to meet the kind of OS prices that such a cheap computer demands, however we can’t imagine such a castrated OS going over well with users. Previously it has been limited to the cheapest of the cheapest computers in emerging markets.

Meanwhile Microsoft is calling Ultimate a “limited retail and OEM” product, which we take to mean it won’t be sold on store shelves and instead would be limited to specialty retailers like Newegg, and pre-installed on few if any systems. There’s clearly going to be a need for a non-volume license edition of Enterprise (which is the role Ultimate fills) but Professional significantly reduces the practical value of it. Ultimate may very well end up being the pirate edition of Windows 7, because right now there’s even less going for it than what’s going for Vista Ultimate. Hopefully Microsoft will clarify this before Windows 7 launches.

Windows 7: A New Marketing Approach Getting Dirty: What’s Changing Under the Hood
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  • ssj4Gogeta - Wednesday, May 6, 2009 - link

    Exactly what SkullOne said. I also use Linux and know in what areas it's better than Windows. But I also know there are so many other areas in which it's a pain to use.
  • SkullOne - Wednesday, May 6, 2009 - link

    Spoken like a true jaded Linux fanboi. People like you are the reason Linux will never be mainstream. You think you're so high and mighty (or more secure) when you're not.

    Thanks for the laugh. I'd love for you to back up ANY of your comments with facts.

    Disclaimer: I use Linux and Windows every day in production environments. They both have their place in the world.
  • snookie - Wednesday, May 6, 2009 - link

    This blaming of Microsoft's Vista woes on Apple and a few commercials is just ridiculous. Most people pay no attention to such things those few that see them. It also has nothing to do with why Vista was a flop in the consumer space and an even bigger flop in the corporate marketplace. Certainly nothing to do with so many companies offering XP downgrades. Vista is a lousy product plain and simple and if there is any marketing fault it is Windows with their arcane multiple editions at ever increasing prices designed to milk customers. People aren't stupid even if they are computer novices. They know when they have been had, something is difficult to use, or not reliable. This is the result of years of piling layer upon layer of code on an ever expanding code base with no effort to start over and offer a clean efficient OS. The ONLY thing Windows 7 has over Vista is the interface is simplified and gets out of your way better. It can SEEM to run faster all it wants but test after test shows Windows 7 is barely faster than Vista at many tasks and in fact slower at some. Microsoft is in real trouble here because years of cruft code have left a huge amount of unusable code that consumes resources, adds instability, and provides entry to all sorts of malware. There is no way this codebase can be made to work efficiently with the quad and higher core procs that will be even more common in the next few years and what is Microsoft going to do then? They have three failed ad campaigns under their belt so their years of lying to their customers has fallen flat and corporate customers long ago stopped believing anything Microsoft said which is why open source that doesn't lock you in is becoming more and more prevalent. Microsoft has met the enemy and it is them.

    I notice you run Microsoft ads btw.
  • ssj4Gogeta - Wednesday, May 6, 2009 - link

    I know so many people who haven't even TRIED Vista once and they keep telling other people how bad it is.
  • formulav8 - Wednesday, May 6, 2009 - link

    I agree almost 100%. I have customers who wants to make sure they have/get windows xp because vista is so bad. If you ask them why, they basically say its because a friend of a friends father said it was slow.

    I do know one of the biggest downfalls for Microsoft and Vista was allowing Intel to pressure them into getting Vista Certified compatability with those trashy integrated chipsets of Intel. So many users have those trash Intel xtreme/gma video chipsets and they had very bad Aero interface performance.

    Anyways, I use both Vista and Windows7 daily. I like Vista better than XP overall and like Windows7 thus far compared to Vista.

    I really think Windows7 will end up being one of the best oses made, even when compared to osx and windows xp.


    Jason
  • vectorm12 - Wednesday, May 6, 2009 - link

    Personally I never took to windows XP nor vista(had it been tecnologically possible I would still have been on WinNT 4.0), however as I bought a new PC I hit the RAM cap of 32bit XP Pro and therefore felt I had no decent choice than to move to 64bit Vista.

    My Vista experience has been far from great, reinstalls, crap drivers from nVidia and ATI not to mention a bunch of other third parties. However it hasn't been all bad, vista has quite a few ideas that just didn't work out just the way I would have liked.

    Look at the save file dialogs for example where you actually had to click a button to browse directories other than the default one.

    I've now been running on Win7 x64 since build 7k reinstalling almost every time a new version has been leaked and I'd say most of the things that bugged me with Vista has been corrected.

    At this point the only thing I still want for Win7 is the "old" style control panel and an integration of the "administrator tools" into the control panel.

    Looking at the big picture I say Win7 (even in BETA) is the best modern OS Microsoft has produced. The performance issues of Vista have been dealt with to a large degree. Drivers seem to work better and the most annoying GUI issues have been dealt with.

    All Microsoft can do now to make me feel completely satisfied with my computing experience over the last few years is give me a BIG rebate on the upgrade to Windows7 from my old Vista licence.
  • johnsonx - Wednesday, May 6, 2009 - link

    I just upgraded my XP-era Vista box (2.2ghz single core A64, 2GB RAM, VIA AGP mobo, X1950Pro) to Windows 7 tonight, and it was absolutely painless. It certainly seems faster than Vista, in particular I notice that my e-mail client and web browser launch and become ready much more quickly.

    I'm finding the new UI features to be actually useful as well, rather than Vista's pointless eye candy. I often have 6 or 7 browser tabs and several e-mail windows open, along with another couple of apps, and the new task bar makes it much easier to switch among them. I can see if I have any new e-mail just by moving the mouse over the client icon on the taskbar, no need to even click on it. Aero-Peek makes gadgets more usable too, since you can see them without minimizing every window. AeroSnap is great too. Only AeroShake defies explanation, but perhaps time will prove that one too.

    I was never a Vista hater, though it certainly had it's frustrations. But it only took me 20 minutes with Windows 7 to never want to touch another Vista box again.

    I was initially concerned that ATI's Windows 7 driver only supports cards back to the HD2000 series (presumably because the WDDM 1.1 driver model requires DX10 class hardware, which my X1950Pro is not), but the MS provided driver had no problems with Half-Life 2 (the only game I happen to have installed on this box) or any of the fancy GUI features.

    The only weirdness so far as that at last boot up Windows told me a driver for Trend Micro Internet Security was being blocked due to a compatibility problem with Windows 7. That's understandable, except for the fact that I don't have any Trend Micro product installed, nor has one ever been installed in the past. It wouldn't tell me exactly what driver it was complaining about though, so I can't investigate further (I suspect some log somewhere will tell me exactly what driver it blocked).

    One taskbar UI incontinuity: so much now works by simply moving the mouse over the various items, it suddenly seems odd to have to actually click on the start menu to get it to open.
  • johnsonx - Wednesday, May 6, 2009 - link

    ok, it turns out the offending driver was TMCOMM.SYS, and it really was from Trend Micro. I have a vague recollection of running an online scan once a couple years ago (trying to scan a friend's external drive), so I guess it was trend micro and it left that driver around.
    As with most such things, the blocking event was neatly logged in the system event log.
  • thebeastie - Wednesday, May 6, 2009 - link

    Wow, this new OS looks like Vista but with all the latest patches,IE8 and DirectX11. Then just a few cosmetic graphics changes.
    I AM EXCITED!
    Come on what else did you expect? Maybe its something that has stuck deep in side people since they were kids around new PCs but when it comes to Microsoft new OSes people are just getting more and more nieve.

  • thebeastie - Wednesday, May 6, 2009 - link

    More tests appear to be slower in Windows 7 then Vista etc.
    Things like reltek sound performance can be put to just as much to the 3rd party drivers then anything else.

    I can't believe how many people I have talked to that use but hate Vista and expect Windows server to be light on its feet as XP but with the features of Vista, they are behaving as its something they could bet their life on.
    What does it take for people to get some some technical intuition?
    I mean thats what people really really really need here.

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